What your posts look like.
A finished deck photographs well and gets shared. The framing underneath is what proves you built it right. Post both, and a homeowner sees the whole job before they call.
The words that go with the tip card
Before winter sits on it. Clear the leaves from between the boards. Move planters so water can't pool. Look for boards that have split or lifted. Anything look off? Call Your Company at 000-000-0000. Lic. #00000.
Sample design. Your logo, colors and license number go here. The photos are licensed stock standing in for yours.
Sample
SampleWhat to photograph on the job.
Your phone is plenty. Shoot these as the job goes, then email them from the photo app.
- The old deck, before demoStand where you'll stand for the finished shot. Same spot, same angle, and the before and after line up.
- Footings and framingJoists, beams, hangers and the flashing at the house. Nobody sees it once the boards go down, so show it now.
- The whole deck, finishedFrom the yard, far enough back to get the stairs and the house in the frame.
- Rails, stairs and detailsPost caps, stair stringers, picture frame borders, the lighting. Up close and in focus.
- Late lightLow sun makes wood look its best. If you're on site at the end of the day, take one more.
- Then email them.Three to five photos from one job is plenty. Add the town and one line on what you did, and send them to photos@postmarketed.com from your phone.
What homeowners look for.
The signs homeowners notice on their own. On Plus, tip cards like these fill your quiet weeks, with your name and number on every one.
3 signs your deck needs a look
- Boards that feel soft underfoot
- Railings that move when you lean on them
- Rusted hardware, or nails backing out
Before the first cookout
- Walk it and feel for soft boards
- Shake the railings and the stairs
- Look where the deck meets the house
Before winter sits on it
- Clear the leaves from between the boards
- Move planters so water can't pool
- Look for boards that have split or lifted
Does water still bead on your deck?
If it soaks in instead, the finish has worn off and the wood is taking on water.
Hiring a contractor, a homeowner should ask for three things: a license number, a written estimate, and photos of jobs like theirs. Your page answers the first and the last before they call.
Your seasons.
On Plus, each season starts with a short promo campaign planned ahead, and quiet weeks get seasonal tips like these.
Spring
Deck season starts. Posts say now booking, before the summer rush.
Tip card: Before the first cookout
Summer
Decks in use. Finished jobs with the chairs out and the grill on.
Fall
Rebuild season. A good time to show framing, footings and repairs.
Tip card: Before winter sits on it
Winter
Plan spring decks now. Past jobs keep your name in front of them while the yard is quiet.
Your license number, the way your state writes it.
Your name and license number go on every promo post, so homeowners can look you up in seconds.
- Maryland home improvement
MHIC # - Virginia
VA Lic. # - Washington, DC
DC Lic. # - Anywhere else
Lic. #
Your own number follows the label. Licensed some other way? Tell us the exact wording and we use it.
What it costs.
One flat price. Month to month, no contract. Or a job pack when you want one.
Core
- Your Google listing
- 3 posts a week from your photos, 1 of them a video reel
- Your name on every promo post (license # for contractors)
- Your own free-quote page, linked from your posts
Plus
- Everything in Core
- 4 posts a week, 2 of them video reels
- Instagram added
- Seasonal promo campaigns, planned ahead
- Quiet weeks filled with look-backs and seasonal tips
- Monthly report: what went out and how it did
Pro
- Everything in Plus
- We reply to your Google reviews
- Your Google profile kept current: hours, services, photos
- A professional photo shoot of your work every quarter
Pro is local: the shoots are in person, within driving distance of Huntingtown, Maryland.
Job pack
- Five finished posts from one job, one a video reel
- Back within one business day
- You put them up yourself
- No subscription
Every plan posts to your Google listing, so it never looks abandoned. On Core and Plus, running the listing itself, the reviews, hours and questions, stays with you. On Pro, we also reply to your reviews and keep your hours, services and photos current.
Compare the plans