What your posts look like.
Every car that passes sees a driveway. A crumbling gray drive next to a fresh black one is the whole sales pitch.
The words that go with the tip card
Is your driveway turning gray? Fresh asphalt is black. Gray and rough means the surface is drying out and wearing thin. Not sure what you're looking at? Call Your Company at 000-000-0000. Lic. #00000.
Sample design. Your logo, colors and license number go here. The photos are licensed stock standing in for yours.
Sample
SampleWhat to photograph on the job.
Your phone is plenty. Shoot these as the job goes, then email them from the photo app.
- The old drivewaySpider cracks, potholes, edges crumbling into the grass. Shoot down the length of it.
- Grading and baseStone base, graded and rolled. It shows why yours lasts.
- Paving dayThe paver, the roller and the crew, from a safe spot to the side.
- Edges and transitionsWhere the drive meets the road, the garage and the walk. Clean edges show care.
- Fresh and finishedShoot it the same day while it's black, then again from the street.
- Then email them.Three to five photos from one job is plenty. Add the town and one line on what you did, and send them to photos@postmarketed.com from your phone.
What homeowners look for.
The signs homeowners notice on their own. On Plus, tip cards like these fill your quiet weeks, with your name and number on every one.
3 signs your driveway needs a look
- Cracks that spread like a spider web
- Potholes or soft, sunken spots
- Edges crumbling into the grass
Get the cracks before winter does
- Walk the driveway and look for cracks
- Notice where water sits after rain
- Clear leaves so the surface can dry
Is your driveway turning gray?
Fresh asphalt is black. Gray and rough means the surface is drying out and wearing thin.
Hiring a contractor, a homeowner should ask for three things: a license number, a written estimate, and photos of jobs like theirs. Your page answers the first and the last before they call.
Your seasons.
On Plus, each season starts with a short promo campaign planned ahead, and quiet weeks get seasonal tips like these.
Spring
Paving season opens. Posts on potholes and soft spots after winter.
Summer
Fresh blacktop and sealcoating.
Fall
Get the cracks before winter does.
Tip card: Get the cracks before winter does
Winter
Plan spring paving. Past driveways keep you in mind.
Your license number, the way your state writes it.
Your name and license number go on every promo post, so homeowners can look you up in seconds.
- Maryland home improvement
MHIC # - Virginia
VA Lic. # - Washington, DC
DC Lic. # - Anywhere else
Lic. #
Your own number follows the label. Licensed some other way? Tell us the exact wording and we use it.
What it costs.
One flat price. Month to month, no contract. Or a job pack when you want one.
Core
- Your Google listing
- 3 posts a week from your photos, 1 of them a video reel
- Your name on every promo post (license # for contractors)
- Your own free-quote page, linked from your posts
Plus
- Everything in Core
- 4 posts a week, 2 of them video reels
- Instagram added
- Seasonal promo campaigns, planned ahead
- Quiet weeks filled with look-backs and seasonal tips
- Monthly report: what went out and how it did
Pro
- Everything in Plus
- We reply to your Google reviews
- Your Google profile kept current: hours, services, photos
- A professional photo shoot of your work every quarter
Pro is local: the shoots are in person, within driving distance of Huntingtown, Maryland.
Job pack
- Five finished posts from one job, one a video reel
- Back within one business day
- You put them up yourself
- No subscription
Every plan posts to your Google listing, so it never looks abandoned. On Core and Plus, running the listing itself, the reviews, hours and questions, stays with you. On Pro, we also reply to your reviews and keep your hours, services and photos current.
Compare the plans