What your posts look like.
People building a home want to see how a builder works, not just the finished front. Weekly progress from one house shows your process from the ground up.
The words that go with the tip card
3 things to check on a lot. Walk it after a hard rain. Ask about water, sewer and power. Notice the slope and where the sun falls. Want a second set of eyes? Call Your Company at 000-000-0000. Lic. #00000.
Sample design. Your logo, colors and license number go here. The photos are licensed stock standing in for yours.
Sample
SampleWhat to photograph on the job.
Your phone is plenty. Shoot these as the job goes, then email them from the photo app.
- The lotBefore the first stake. Trees, slope and the view the house will have.
- FoundationFootings, walls and waterproofing. The part an owner never sees again.
- FramingThe house standing up. Shoot from the same corner each week for a progress series.
- Inside, before drywallMechanicals, blocking, the bones of each room.
- Finished, outside and inThe front on a clear day, then the main rooms with the lights on.
- Then email them.Three to five photos from one job is plenty. Add the town and one line on what you did, and send them to photos@postmarketed.com from your phone.
What homeowners look for.
The signs homeowners notice on their own. On Plus, tip cards like these fill your quiet weeks, with your name and number on every one.
3 things to settle before you build
- Where you'll build, and what the lot needs
- The rooms you need now, and in ten years
- A budget with room for surprises
3 things to check on a lot
- Walk it after a hard rain
- Ask about water, sewer and power
- Notice the slope and where the sun falls
Building in the spring?
- Pick the lot, or walk the one you have
- List the must-haves and the nice-to-haves
- Settle the plans before the ground thaws
Hiring a contractor, a homeowner should ask for three things: a license number, a written estimate, and photos of jobs like theirs. Your page answers the first and the last before they call.
Your seasons.
On Plus, each season starts with a short promo campaign planned ahead, and quiet weeks get seasonal tips like these.
Spring
Groundbreaking season. Lots and foundations.
Summer
Framing and progress posts, week by week.
Fall
Finished homes and move-in days.
Winter
Building in the spring? Posts on picking a lot and settling the plans.
Tip card: Building in the spring?
Your license number, the way your state writes it.
Your name and license number go on every promo post, so homeowners can look you up in seconds.
- Maryland new homes
MHBR # - Virginia
VA Lic. # - Washington, DC
DC Lic. # - Anywhere else
Lic. #
Your own number follows the label. Licensed some other way? Tell us the exact wording and we use it.
What it costs.
One flat price. Month to month, no contract. Or a job pack when you want one.
Core
- Your Google listing
- 3 posts a week from your photos, 1 of them a video reel
- Your name on every promo post (license # for contractors)
- Your own free-quote page, linked from your posts
Plus
- Everything in Core
- 4 posts a week, 2 of them video reels
- Instagram added
- Seasonal promo campaigns, planned ahead
- Quiet weeks filled with look-backs and seasonal tips
- Monthly report: what went out and how it did
Pro
- Everything in Plus
- We reply to your Google reviews
- Your Google profile kept current: hours, services, photos
- A professional photo shoot of your work every quarter
Pro is local: the shoots are in person, within driving distance of Huntingtown, Maryland.
Job pack
- Five finished posts from one job, one a video reel
- Back within one business day
- You put them up yourself
- No subscription
Every plan posts to your Google listing, so it never looks abandoned. On Core and Plus, running the listing itself, the reviews, hours and questions, stays with you. On Pro, we also reply to your reviews and keep your hours, services and photos current.
Compare the plans