What your posts look like.
People buying a pool want to see the whole build. A series from the dig to the first swim shows how you work, one stage at a time.
The words that go with the tip card
Before the pool opens. Clear the water and leaves off the cover. Walk the deck for cracks and loose coping. Check that gates close and latch. Anything not right? Call Your Company at 000-000-0000. Lic. #00000.
Sample design. Your logo, colors and license number go here. The photos are licensed stock standing in for yours.
Sample
SampleWhat to photograph on the job.
Your phone is plenty. Shoot these as the job goes, then email them from the photo app.
- The yard, beforeThe open lawn where the pool will go. You'll want it for the reveal.
- Dig dayThe excavator and the hole taking shape. People love this one.
- Steel and shellRebar and plumbing, then the shell. The structure under the water.
- Coping and deckCoping, the tile at the waterline, and the deck around it.
- Filled and litClear water and the lights on at dusk. The shot that sells the next one.
- Then email them.Three to five photos from one job is plenty. Add the town and one line on what you did, and send them to photos@postmarketed.com from your phone.
What homeowners look for.
The signs homeowners notice on their own. On Plus, tip cards like these fill your quiet weeks, with your name and number on every one.
3 signs your pool needs a look
- Water level dropping faster than usual
- Cracks or loose tiles at the waterline
- Soggy ground near the pool or equipment
Before the pool opens
- Clear the water and leaves off the cover
- Walk the deck for cracks and loose coping
- Check that gates close and latch
Before the pool closes
- Note any leaks or cracks from this summer
- Clear leaves out of the skimmer baskets
- Make sure the cover fits with no gaps
Hiring a contractor, a homeowner should ask for three things: a license number, a written estimate, and photos of jobs like theirs. Your page answers the first and the last before they call.
Your seasons.
On Plus, each season starts with a short promo campaign planned ahead, and quiet weeks get seasonal tips like these.
Spring
Before opening day. Posts on gates, the deck and the cover.
Tip card: Before the pool opens
Summer
Swim season. Finished pools and first swims.
Fall
Closing time. Posts on planning changes for next season.
Tip card: Before the pool closes
Winter
Plan the spring dig. Past builds keep you in mind.
Your license number, the way your state writes it.
Your name and license number go on every promo post, so homeowners can look you up in seconds.
- Maryland home improvement
MHIC # - Virginia
VA Lic. # - Washington, DC
DC Lic. # - Anywhere else
Lic. #
Your own number follows the label. Licensed some other way? Tell us the exact wording and we use it.
What it costs.
One flat price. Month to month, no contract. Or a job pack when you want one.
Core
- Your Google listing
- 3 posts a week from your photos, 1 of them a video reel
- Your name on every promo post (license # for contractors)
- Your own free-quote page, linked from your posts
Plus
- Everything in Core
- 4 posts a week, 2 of them video reels
- Instagram added
- Seasonal promo campaigns, planned ahead
- Quiet weeks filled with look-backs and seasonal tips
- Monthly report: what went out and how it did
Pro
- Everything in Plus
- We reply to your Google reviews
- Your Google profile kept current: hours, services, photos
- A professional photo shoot of your work every quarter
Pro is local: the shoots are in person, within driving distance of Huntingtown, Maryland.
Job pack
- Five finished posts from one job, one a video reel
- Back within one business day
- You put them up yourself
- No subscription
Every plan posts to your Google listing, so it never looks abandoned. On Core and Plus, running the listing itself, the reviews, hours and questions, stays with you. On Pro, we also reply to your reviews and keep your hours, services and photos current.
Compare the plans