What your posts look like.
Waterfront owners look for a builder who has done it before, on water like theirs. Pilings, decking and a solid bulkhead in your photos say that better than any sign.
The words that go with the tip card
Get the dock ready for ice. Pull or tie down what ice can move. Shut off and drain the water lines. Look over the pilings and hardware. Want a second set of eyes? Call Your Company at 000-000-0000. Lic. #00000.
Sample design. Your logo, colors and license number go here. The photos are licensed stock standing in for yours.
Sample
SampleWhat to photograph on the job.
Your phone is plenty. Shoot these as the job goes, then email them from the photo app.
- The old structureRotted decking, worn pilings, a bulkhead leaning toward the water. Shoot it at low tide if you can.
- Pilings going inThe barge, the rig, a fresh row of pilings. The part only a marine contractor can do.
- From the waterIf you're on the boat, take one from out there. It's the view the owner sees coming home.
- Down the pierStand at the shore end and shoot to the end. Straight boards and even rails sell themselves.
- Lifts, ladders and hardwareCleats, the boat lift, the ladder. Close and in focus.
- Then email them.Three to five photos from one job is plenty. Add the town and one line on what you did, and send them to photos@postmarketed.com from your phone.
What homeowners look for.
The signs homeowners notice on their own. On Plus, tip cards like these fill your quiet weeks, with your name and number on every one.
3 signs your dock needs a look
- Decking that's soft, split or lifting
- Pilings worn thin at the waterline
- Hardware that has rusted through
Walk the dock first
- Walk the boards end to end
- Check the pilings at the waterline
- Test the ladder, the cleats and the lift
Get the dock ready for ice
- Pull or tie down what ice can move
- Shut off and drain the water lines
- Look over the pilings and hardware
3 signs a bulkhead is failing
- Sinkholes or soft ground behind the wall
- The wall leaning toward the water
- Gaps opening between the boards
Hiring a contractor, a homeowner should ask for three things: a license number, a written estimate, and photos of jobs like theirs. Your page answers the first and the last before they call.
Your seasons.
On Plus, each season starts with a short promo campaign planned ahead, and quiet weeks get seasonal tips like these.
Spring
Before the boat goes in. Posts on walking the dock end to end.
Tip card: Walk the dock first
Summer
Peak season on the water. Finished piers in the sun.
Fall
Get the dock ready for ice, and book the winter repairs.
Tip card: Get the dock ready for ice
Winter
Plan the spring build. Past jobs, shot from the water, keep you in mind.
Your license number, the way your state writes it.
Your name and license number go on every promo post, so homeowners can look you up in seconds.
- Maryland home improvement
MHIC # - Virginia
VA Lic. # - Washington, DC
DC Lic. # - Anywhere else
Lic. #
Your own number follows the label. Licensed some other way? Tell us the exact wording and we use it.
What it costs.
One flat price. Month to month, no contract. Or a job pack when you want one.
Core
- Your Google listing
- 3 posts a week from your photos, 1 of them a video reel
- Your name on every promo post (license # for contractors)
- Your own free-quote page, linked from your posts
Plus
- Everything in Core
- 4 posts a week, 2 of them video reels
- Instagram added
- Seasonal promo campaigns, planned ahead
- Quiet weeks filled with look-backs and seasonal tips
- Monthly report: what went out and how it did
Pro
- Everything in Plus
- We reply to your Google reviews
- Your Google profile kept current: hours, services, photos
- A professional photo shoot of your work every quarter
Pro is local: the shoots are in person, within driving distance of Huntingtown, Maryland.
Job pack
- Five finished posts from one job, one a video reel
- Back within one business day
- You put them up yourself
- No subscription
Every plan posts to your Google listing, so it never looks abandoned. On Core and Plus, running the listing itself, the reviews, hours and questions, stays with you. On Pro, we also reply to your reviews and keep your hours, services and photos current.
Compare the plans