What your posts look like.
Insulation is sold on comfort and bills, which are hard to picture. Thin, patchy insulation next to a deep, even layer makes it obvious.
The words that go with the tip card
3 signs your house needs insulation. Rooms that are cold in winter, hot in summer. Big icicles along the edge of the roof. Snow melts off your roof before your neighbors'. If you spot one, call Your Company at 000-000-0000. Lic. #00000.
Sample design. Your logo, colors and license number go here. The photos are licensed stock standing in for yours.
Sample
SampleWhat to photograph on the job.
Your phone is plenty. Shoot these as the job goes, then email them from the photo app.
- The attic, beforeThin batts, gaps, joists showing. Use a good light so it reads.
- Air sealingFoam around the top plates, the can lights and the hatch.
- Spray foam going onThe gun and the wall filling in, from a safe spot, with the crew in their gear.
- DepthA ruler standing in the blown-in insulation. One photo, the whole story.
- FinishedThe even layer across the attic, and the sealed hatch.
- Then email them.Three to five photos from one job is plenty. Add the town and one line on what you did, and send them to photos@postmarketed.com from your phone.
What homeowners look for.
The signs homeowners notice on their own. On Plus, tip cards like these fill your quiet weeks, with your name and number on every one.
3 signs your house needs insulation
- Rooms that are cold in winter, hot in summer
- Big icicles along the edge of the roof
- Snow melts off your roof before your neighbors'
Find where the heat gets out
- Feel for drafts around doors and windows
- Make sure the attic hatch closes tight
- See if attic joists show above the insulation
Upstairs always too hot?
Attic heat soaks into the rooms below. Insulation and air sealing slow it down.
Hiring a contractor, a homeowner should ask for three things: a license number, a written estimate, and photos of jobs like theirs. Your page answers the first and the last before they call.
Your seasons.
On Plus, each season starts with a short promo campaign planned ahead, and quiet weeks get seasonal tips like these.
Spring
Get ahead of the summer heat in the attic.
Summer
Upstairs always too hot? The post writes itself.
Tip card: Upstairs always too hot?
Fall
Find where the heat gets out. Drafts and attic hatches.
Tip card: Find where the heat gets out
Winter
Icicles and cold rooms. Posts on the signs a house needs insulation.
Your license number, the way your state writes it.
Your name and license number go on every promo post, so homeowners can look you up in seconds.
- Maryland home improvement
MHIC # - Virginia
VA Lic. # - Washington, DC
DC Lic. # - Anywhere else
Lic. #
Your own number follows the label. Licensed some other way? Tell us the exact wording and we use it.
What it costs.
One flat price. Month to month, no contract. Or a job pack when you want one.
Core
- Your Google listing
- 3 posts a week from your photos, 1 of them a video reel
- Your name on every promo post (license # for contractors)
- Your own free-quote page, linked from your posts
Plus
- Everything in Core
- 4 posts a week, 2 of them video reels
- Instagram added
- Seasonal promo campaigns, planned ahead
- Quiet weeks filled with look-backs and seasonal tips
- Monthly report: what went out and how it did
Pro
- Everything in Plus
- We reply to your Google reviews
- Your Google profile kept current: hours, services, photos
- A professional photo shoot of your work every quarter
Pro is local: the shoots are in person, within driving distance of Huntingtown, Maryland.
Job pack
- Five finished posts from one job, one a video reel
- Back within one business day
- You put them up yourself
- No subscription
Every plan posts to your Google listing, so it never looks abandoned. On Core and Plus, running the listing itself, the reviews, hours and questions, stays with you. On Pro, we also reply to your reviews and keep your hours, services and photos current.
Compare the plans