What your posts look like.
HVAC buyers worry about a messy job and a bad install. Photos of clean, well supported work make the case for you.
The words that go with the tip card
Before the first cold night. Turn the heat on and let it run a while. Swap in a fresh filter. Test the carbon monoxide alarms. Not heating right? Call Your Company at 000-000-0000. Lic. #00000.
Sample design. Your logo, colors and license number go here. The photos are licensed stock standing in for yours.
Sample
SampleWhat to photograph on the job.
Your phone is plenty. Shoot these as the job goes, then email them from the photo app.
- The old equipmentRusted cabinets, a cracked pad, the unit you pulled out. Context for the new one.
- The new unit outsideLevel on its pad with clearance around it, from a few steps back.
- Line sets and wiringNeat runs, covered lines, a clean disconnect. Craftsmanship a homeowner can see.
- The mechanical roomFurnace or air handler, the ductwork tied in, a tidy space.
- The thermostatThe new control on the wall, lit up. A simple shot that says done.
- Then email them.Three to five photos from one job is plenty. Add the town and one line on what you did, and send them to photos@postmarketed.com from your phone.
What homeowners look for.
The signs homeowners notice on their own. On Plus, tip cards like these fill your quiet weeks, with your name and number on every one.
3 signs your HVAC needs a look
- Rooms that never get warm or cool enough
- New noises when it starts or shuts off
- Energy bills rising for no clear reason
Before the first cold night
- Turn the heat on and let it run a while
- Swap in a fresh filter
- Test the carbon monoxide alarms
Before the first hot day
- Run the AC on the first warm day
- Clear brush back from the outdoor unit
- Change the filter if it looks dirty
Hiring a contractor, a homeowner should ask for three things: a license number, a written estimate, and photos of jobs like theirs. Your page answers the first and the last before they call.
Your seasons.
On Plus, each season starts with a short promo campaign planned ahead, and quiet weeks get seasonal tips like these.
Spring
Cooling season starts. Posts on running the AC before the first hot day.
Tip card: Before the first hot day
Summer
AC season. Installs and replacements.
Fall
Heating check season. Posts on filters and carbon monoxide alarms.
Tip card: Before the first cold night
Winter
Heat pumps and furnaces at work. Posts on rooms that never get warm.
Your license number, the way your state writes it.
Your name and license number go on every promo post, so homeowners can look you up in seconds.
- Maryland heating and cooling
MD HVACR # - Virginia
VA Lic. # - Washington, DC
DC Lic. # - Anywhere else
Lic. #
Your own number follows the label. Licensed some other way? Tell us the exact wording and we use it.
What it costs.
One flat price. Month to month, no contract. Or a job pack when you want one.
Core
- Your Google listing
- 3 posts a week from your photos, 1 of them a video reel
- Your name on every promo post (license # for contractors)
- Your own free-quote page, linked from your posts
Plus
- Everything in Core
- 4 posts a week, 2 of them video reels
- Instagram added
- Seasonal promo campaigns, planned ahead
- Quiet weeks filled with look-backs and seasonal tips
- Monthly report: what went out and how it did
Pro
- Everything in Plus
- We reply to your Google reviews
- Your Google profile kept current: hours, services, photos
- A professional photo shoot of your work every quarter
Pro is local: the shoots are in person, within driving distance of Huntingtown, Maryland.
Job pack
- Five finished posts from one job, one a video reel
- Back within one business day
- You put them up yourself
- No subscription
Every plan posts to your Google listing, so it never looks abandoned. On Core and Plus, running the listing itself, the reviews, hours and questions, stays with you. On Pro, we also reply to your reviews and keep your hours, services and photos current.
Compare the plans